Outsourcing Development Studios in Japan
Japan has an interesting application development eco system due to the high cost in wages. This has led to many major developer or publishe
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THE CASUAL
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PRODUCT MANAGING MOBILE APPS
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- Apr 27, 2017
- 2 min
KPI: The effectiveness of a Monthly Pass System
If you look to increase your Arpdau, Arpu, and consumer pool all while maintaining or possibly increasing your 7/14/30 day retention,...
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- Apr 21, 2017
- 4 min
The Death of Gameplay
Mobile and Everything else. When it comes to any other platform outside of the Smartphones, every game is scrutinized by gameplay or the...
2
- Apr 17, 2017
- 3 min
Nintendo and their Pay to Start Initiative
The winter of 2016 was considered a historical moment in gaming history as Nintendo debut it’s beloved cornerstone franchise “Mario”...
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- Apr 12, 2017
- 2 min
Mixi’s Asia Pivot
Back in February 2016, Mixi, the developers of the hit title Monster Strike announced a massive Western expansion. 1 year later they...
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- Apr 6, 2017
- 2 min
What Supercell’s Clan Battle Feature really means to the West
Multiplayer has been a main stay in the Japanese mobile gaming market for years. It’s considered that, ‘No’ game will ever reach the top ra
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- Mar 27, 2017
- 2 min
KPI Metric: Consumer Pool & Arpdac
As the mobile market evolves, this in result changes the behaviors of the consumer, which in turn leads to the evolution of game design. Ba
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- Mar 18, 2017
- 3 min
Narrative Driven Mobile games finding its niche in China
Back in April 2012, Square Enix carved out a new niche market by releasing Million Arthur, A heavily narrative driven game. During this tim
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- Mar 17, 2017
- 1 min
The Korean Gaming Markets, 1%
Back in 2015, the Korean Creative Content Agency reported that (KOCCA) the Korean Gaming Market has reached a gaming market of over $9.3 Bil
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- Mar 16, 2017
- 1 min
Japan and US Mobile Publishers make up for 2/3 of Mobile Market revenue in 2016
According to App Annie, 2/3 of the mobile revenue generated in 2016 came from the US or Japanese publisher which resumed their The list...
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- Mar 9, 2017
- 2 min
What Apples new subscription guidelines means to mobile gaming companies.
Recently, Apple changed their subscription guidelines, and the clause that affects mobile gaming companies the most is below: [Link Here]
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- Mar 7, 2017
- 1 min
54% of Global Gaming Revenue dominated by 10 companies
According to Newzoo, their report suggest that the top 10 public game developers make up for 54% of the global game industry revenue. Their
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- Feb 24, 2017
- 1 min
Avg. US iPhone users spend $40
According to Sensor Tower US iPhone users spend and average of $40 on apps during 2016, but the total number of apps being installed on the
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- Feb 21, 2017
- 3 min
VIP System vs Diminishing Returns
VIP system is a in game monetizable mechanic that is most commonly found in your hard core RPG games like Game of War or Mobile Strike.
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- Oct 15, 2016
- 3 min
Content Marketing Companies in Japan
Content Marketing has made huge strides since the innovation of the smartphone, and Marketing strategies in general has changed...
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- Jul 21, 2016
- 3 min
Retention is another word for “Fun”
The gaming industry has grown from a $8 Billion industry to a whopping $90 Billion in just under 12 years.
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- Jul 11, 2016
- 2 min
New to the Mobile Freemium Market? Read this.
For those new to the mobile market this is a quick synopsis of what’s going on.
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- Jul 6, 2016
- 2 min
Square Enix’s ‘Gorilla’ Branding
The protection of intellectual property is governed differently in each country. Japan is a country that has setup an infrastructure to pr
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- Mar 15, 2016
- 1 min
List of Mobile Game Companies in Japan
The Casual Meta has compiled a list of “mostly” all of the Mobile Game Developers and Publisher in Japan. When i was compiling this list, i
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- Mar 3, 2016
- 3 min
The state of E-Sports In Japan
As the digital gaming industry ballooned up to $61.85 Billion in 2015,
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