THE CASUAL META
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PRODUCT MANAGING MOBILE APPS
Product Updates and Scalability
Conversion vs Re-Conversion Strategy
Structuring your team for game structure success
May 1, 2017
Outsourcing Development Studios in Japan
Japan has an interesting application development eco system due to the high cost in wages. This has led to many major developer or publishe
Apr 27, 2017
KPI: The effectiveness of a Monthly Pass System
If you look to increase your Arpdau, Arpu, and consumer pool all while maintaining or possibly increasing your 7/14/30 day retention,...
Apr 21, 2017
The Death of Gameplay
Mobile and Everything else. When it comes to any other platform outside of the Smartphones, every game is scrutinized by gameplay or the...
Apr 17, 2017
Nintendo and their Pay to Start Initiative
The winter of 2016 was considered a historical moment in gaming history as Nintendo debut it’s beloved cornerstone franchise “Mario”...
Apr 12, 2017
Mixi’s Asia Pivot
Back in February 2016, Mixi, the developers of the hit title Monster Strike announced a massive Western expansion. 1 year later they...
Apr 6, 2017
What Supercell’s Clan Battle Feature really means to the West
Multiplayer has been a main stay in the Japanese mobile gaming market for years. It’s considered that, ‘No’ game will ever reach the top ra
Mar 27, 2017
KPI Metric: Consumer Pool & Arpdac
As the mobile market evolves, this in result changes the behaviors of the consumer, which in turn leads to the evolution of game design. Ba
Mar 18, 2017
Narrative Driven Mobile games finding its niche in China
Back in April 2012, Square Enix carved out a new niche market by releasing Million Arthur, A heavily narrative driven game. During this tim
Mar 17, 2017
The Korean Gaming Markets, 1%
Back in 2015, the Korean Creative Content Agency reported that (KOCCA) the Korean Gaming Market has reached a gaming market of over $9.3 Bil
Mar 16, 2017
Japan and US Mobile Publishers make up for 2/3 of Mobile Market revenue in 2016
According to App Annie, 2/3 of the mobile revenue generated in 2016 came from the US or Japanese publisher which resumed their The list...
Mar 9, 2017
What Apples new subscription guidelines means to mobile gaming companies.
Recently, Apple changed their subscription guidelines, and the clause that affects mobile gaming companies the most is below: [Link Here]
Mar 7, 2017
54% of Global Gaming Revenue dominated by 10 companies
According to Newzoo, their report suggest that the top 10 public game developers make up for 54% of the global game industry revenue. Their
Feb 24, 2017
Avg. US iPhone users spend $40
According to Sensor Tower US iPhone users spend and average of $40 on apps during 2016, but the total number of apps being installed on the
Feb 21, 2017
VIP System vs Diminishing Returns
VIP system is a in game monetizable mechanic that is most commonly found in your hard core RPG games like Game of War or Mobile Strike.
Oct 15, 2016
Content Marketing Companies in Japan
Content Marketing has made huge strides since the innovation of the smartphone, and Marketing strategies in general has changed...
Jul 21, 2016
Retention is another word for “Fun”
The gaming industry has grown from a $8 Billion industry to a whopping $90 Billion in just under 12 years.
Jul 11, 2016
New to the Mobile Freemium Market? Read this.
For those new to the mobile market this is a quick synopsis of what’s going on.
Jul 6, 2016
Square Enix’s ‘Gorilla’ Branding
The protection of intellectual property is governed differently in each country. Japan is a country that has setup an infrastructure to pr
Mar 15, 2016
List of Mobile Game Companies in Japan
The Casual Meta has compiled a list of “mostly” all of the Mobile Game Developers and Publisher in Japan. When i was compiling this list, i
Mar 3, 2016
The state of E-Sports In Japan
As the digital gaming industry ballooned up to $61.85 Billion in 2015,