KPI : Arpdau vs Arpdac
Arpdau (Average Revenue Per Daily Active User) is a metric executive level track to assess the performance of your application. Depending o
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THE CASUAL
META
PRODUCT MANAGING MOBILE APPS
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- Sep 13, 2017
- 3 min
What to expect with Offer Wall / Ad network Revenue
The User acquisition struggle has given rise to Content Marketing, especially Ad Networks / Direct deals and offer walls for mobile games.
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- Sep 7, 2017
- 3 min
App Review Manipulations Techniques
Your app review score will always be a top of discussion and constantly monitored by Product managers as ‘this’ score is the first quantitat
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- Sep 4, 2017
- 3 min
DNU and your Publishing Strategy
One of the misconceptions of the mobile market is that the best mobile games are found in the top grossing chart of the app store. I mean,
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- Aug 15, 2017
- 3 min
Innovating your Daily Mission Design (Piggy Bank System)
Interesting design mechanics that you don’t see on ‘every’ game is something that takes time, experience and a bit of a ridged soul. What
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- Aug 8, 2017
- 6 min
6 Core Freemium Monetization Mechanics Explained
Although Freemium is a concept that has been coined in the last 10 years, Free has been a concept that has been around for decades.
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- Aug 6, 2017
- 5 min
3 Reasons why you keep going back to Clash Royale
Since the release of Clash Royale many have disregarded or fell deeply in love with the game design and mechanics.
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- Jul 30, 2017
- 1 min
Gungho’s Continued Struggle
Gungho, the developers of Puzzles & Dragons continue to see decline in revenue according to the their Financials, Q2 2017 Fiscal Year. (6 mo
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- Jul 25, 2017
- 3 min
Calculating LTV in Freemium Games
Social gaming has become a space where advance analytics dictates the direction of design, and development. LTV (Life Time Value) is a metr
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- Jul 19, 2017
- 2 min
Japan’s Mobile app Secondary Market (Servicing Games)
Since the early 2000’s Asia has been at the forefront of leading the way for the constant evolution of the F2P space. Japan is no exception
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- Jul 12, 2017
- 3 min
How AI is being used in Mobile Apps
Web 2.0 has paved the way for cloud computing and a ton of possibilities with network related games. AI has been a benefactor with this mov
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- Jul 5, 2017
- 2 min
Game Feature: Daily Missions
Daily Login bonus was a system originally designed to address retention. At the time of inception there were so many clones of the similar
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- Jun 21, 2017
- 5 min
How ‘Culture’ should impact your game design
The Mobile Gaming market broke down the global barriers for publishing as Apple and Google allowed for anyone sitting in their living room t
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- Jun 14, 2017
- 3 min
China’s Android Platform Cluster Fk
Apple’s App Store and Google’s, Google Play, is widely known as the 2 most popular platforms, smartphone users download apps from worldwide.
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- Jun 6, 2017
- 2 min
Game Feature: Daily Login Bonus
Daily Login bonus was a system originally to address retention. At the time of inception there were so many clones of the similar type of T
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- May 23, 2017
- 3 min
Impact of China’s Regulation for Foreign Companies
It wasn’t too long ago when the Chinese market was completely dominated by domestic companies. The emergence of PC and the Smartphone platfo
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- May 22, 2017
- 4 min
SAPPRFT and the China Mobile Game Regulations
China’s Ministry of Culture (MOC) have been working closely with SAPPRFT (State Administration of Press, Publication, Radio, Film and Telev
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- May 15, 2017
- 4 min
Why Japan Mobile Companies are refocusing its strength back to Asia
One common theme in the West in 2015 – 2016 was that anything and everything mobile companies from Japan was doing in North America was...
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- May 11, 2017
- 3 min
In Store: Value Added vs Discount Product Offerings
In most apps that contain in-app offering, you’ll probably see their own unique Hard Currency offerings as well. This hard currency will al
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- May 3, 2017
- 5 min
Dawn of Titans: The struggle to remain relevant
The release of Dawn of Titans embarked on a new era for Zynga as their big 2015 acquisition Natural Motion game finally released. In over 2
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