Feb 12, 20194 minPaid vs OrganicPaid users is the concept of acquiring users to your game with money. This is considered the fastest way and also the most effective way of
Feb 7, 20195 minThe Markings on the Wall (3 Potential opportunities and Issues about this new-ish Platform)In the spring of 2018, Facebook Instant games platform opened up their api for developers to access and develop games on their platform. Th
Nov 20, 20184 minThe Elephant named 'Brawl Stars'Brawl Stars, the highly anticipated game from SuperCell has finally gone into Pre-Registration, as of November 14, 2018. After a 18 month c
Aug 18, 20185 minHow BOGOF found its way into GachaBOGOF (Buy One Get One Free) was a concept derived back in the 18th Century, by an English Entrepreneur Adrian Gladwin. His work consist of
Jul 14, 20182 minImpact of the Battle PassRecently, PUBG (Player Unknown Battle Grounds) has introduced a carbon copy of Fortnites top monetizing features. The Battle Pass.
May 20, 20184 minGame Play vs Engagement Theory Choosing the right game play is an extremely important step in realizing what the potential market size when releasing your game.
May 10, 20184 minIs the Battle Royale Genre really bringing back Dual Stick Game Play?The Battle Royale genre has given rise and hope to a new form of innovative PVP gameplay than the generic and bland controlled sequential g
Mar 10, 20183 minIn Game Store Best PracticesDesigning out the in-game store is a harder task than one will can originally assume. The hardest decision a product manager is to make is
Mar 7, 20185 minThe 3 pillars in Developing / Publishing a successful Mobile TitleAs the mobile business landscape changes every month, developers and publishers are constantly looking for creative ways to exploit the curr
Feb 13, 20184 minTencent: Guerilla Game Publishing2017 marked the year where 100 man battle royale games stole the gaming headlines as PUBG (Player’s Unknown Battle Ground) is currently the
Jan 13, 20183 minDesigning the right leaderboard system in your gameTo be successful in the freemium space, a pre-requisite for monetizing and engaging players is to have competitive elements in your game. W
Jan 10, 20184 minThe Service Offering in Top Grossing Ranked AppsThe Top grossing rank for their selective region is a reflection of what popular apps are at current and can be assumed as the benchmark com
Dec 10, 20172 minFacebook Reaction MarketingBack in 2016 Facebook updated their like button and added 6 new reactions users can choose from for any given post.
Dec 10, 20173 minWhale SegmentationThe origin of user segmentation based on spending patterns was born from the casino industry. Minnows were considered the players that sat a
Nov 20, 20174 minThe value of the Exchange MarketWith successful RPG games reaching the 3 to 4, and even the 5 year lives ops mark, designers are left with not much to evolve their system t
Nov 19, 20172 minA Trendy Facebook Marketing Technique: EmojiEmoji’s has been a trendy topic for a lot of online marketers looking to get a bit of attention that clutters the every day user. Each ad,
Oct 20, 20173 minFacebook Instant Games InitiativeOn May 10, 2017, Facebook released their mobile gaming platform, Facebook Instant Games. This will be Facebook’s first? proper attempt at p
Oct 17, 20173 minHow Captain Tsubasa’s Tatakae Dream Team incorporates skills into their gachaCaptain Tsubasa Tatakae Dream Team (キャプテン翼 ~たたかえドリームチーム~) was released back in June of 2017 and ever since its release it’s been hovering i
Oct 14, 20172 minLineage II Revolution: The first viable auto play MMOAs auto play become a norm in any mobile rpg game, Netmarble has taken Lineage II Revolution to the next level and made the entire mobile MM
Oct 7, 20172 minRetention Based Gacha SystemGacha is a monetization model that has withstanded the test of time and probably will continue to do so, the way the mobile game designs are