THE CASUAL
META

Paid users is the concept of acquiring users to your game with money. This is considered the fastest way and also the most effective way of

In the spring of 2018, Facebook Instant games platform opened up their api for developers to access and develop games on their platform. Th

Brawl Stars, the highly anticipated game from SuperCell has finally gone into Pre-Registration, as of November 14, 2018. After a 18 month c

BOGOF (Buy One Get One Free) was a concept derived back in the 18th Century, by an English Entrepreneur Adrian Gladwin. His work consist of

Recently, PUBG (Player Unknown Battle Grounds) has introduced a carbon copy of Fortnites top monetizing features. The Battle Pass.

Choosing the right game play is an extremely important step in realizing what the potential market size when releasing your game.

The Battle Royale genre has given rise and hope to a new form of innovative PVP gameplay than the generic and bland controlled sequential g

Designing out the in-game store is a harder task than one will can originally assume. The hardest decision a product manager is to make is

As the mobile business landscape changes every month, developers and publishers are constantly looking for creative ways to exploit the curr

2017 marked the year where 100 man battle royale games stole the gaming headlines as PUBG (Player’s Unknown Battle Ground) is currently the

To be successful in the freemium space, a pre-requisite for monetizing and engaging players is to have competitive elements in your game. W

The Top grossing rank for their selective region is a reflection of what popular apps are at current and can be assumed as the benchmark com

Back in 2016 Facebook updated their like button and added 6 new reactions users can choose from for any given post.

The origin of user segmentation based on spending patterns was born from the casino industry. Minnows were considered the players that sat a

With successful RPG games reaching the 3 to 4, and even the 5 year lives ops mark, designers are left with not much to evolve their system t

Emoji’s has been a trendy topic for a lot of online marketers looking to get a bit of attention that clutters the every day user. Each ad,

On May 10, 2017, Facebook released their mobile gaming platform, Facebook Instant Games. This will be Facebook’s first? proper attempt at p

Captain Tsubasa Tatakae Dream Team (キャプテン翼 ～たたかえドリームチーム～) was released back in June of 2017 and ever since its release it’s been hovering i

As auto play become a norm in any mobile rpg game, Netmarble has taken Lineage II Revolution to the next level and made the entire mobile MM

Gacha is a monetization model that has withstanded the test of time and probably will continue to do so, the way the mobile game designs are