Paid vs Organic
Paid users is the concept of acquiring users to your game with money. This is considered the fastest way and also the most effective way of
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THE CASUAL
META
PRODUCT MANAGING MOBILE APPS
Search
- Feb 7, 2019
- 5 min
The Markings on the Wall (3 Potential opportunities and Issues about this new-ish Platform)
In the spring of 2018, Facebook Instant games platform opened up their api for developers to access and develop games on their platform. Th
3
- Nov 20, 2018
- 4 min
The Elephant named 'Brawl Stars'
Brawl Stars, the highly anticipated game from SuperCell has finally gone into Pre-Registration, as of November 14, 2018. After a 18 month c
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- Aug 18, 2018
- 5 min
How BOGOF found its way into Gacha
BOGOF (Buy One Get One Free) was a concept derived back in the 18th Century, by an English Entrepreneur Adrian Gladwin. His work consist of
4
- Jul 14, 2018
- 2 min
Impact of the Battle Pass
Recently, PUBG (Player Unknown Battle Grounds) has introduced a carbon copy of Fortnites top monetizing features. The Battle Pass.
3
- May 20, 2018
- 4 min
Game Play vs Engagement Theory
Choosing the right game play is an extremely important step in realizing what the potential market size when releasing your game.
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- May 10, 2018
- 4 min
Is the Battle Royale Genre really bringing back Dual Stick Game Play?
The Battle Royale genre has given rise and hope to a new form of innovative PVP gameplay than the generic and bland controlled sequential g
3
- Mar 10, 2018
- 3 min
In Game Store Best Practices
Designing out the in-game store is a harder task than one will can originally assume. The hardest decision a product manager is to make is
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- Mar 7, 2018
- 5 min
The 3 pillars in Developing / Publishing a successful Mobile Title
As the mobile business landscape changes every month, developers and publishers are constantly looking for creative ways to exploit the curr
4
- Feb 13, 2018
- 4 min
Tencent: Guerilla Game Publishing
2017 marked the year where 100 man battle royale games stole the gaming headlines as PUBG (Player’s Unknown Battle Ground) is currently the
5
- Jan 13, 2018
- 3 min
Designing the right leaderboard system in your game
To be successful in the freemium space, a pre-requisite for monetizing and engaging players is to have competitive elements in your game. W
3
- Jan 10, 2018
- 4 min
The Service Offering in Top Grossing Ranked Apps
The Top grossing rank for their selective region is a reflection of what popular apps are at current and can be assumed as the benchmark com
3
- Dec 10, 2017
- 2 min
Facebook Reaction Marketing
Back in 2016 Facebook updated their like button and added 6 new reactions users can choose from for any given post.
2
- Dec 10, 2017
- 3 min
Whale Segmentation
The origin of user segmentation based on spending patterns was born from the casino industry. Minnows were considered the players that sat a
252
- Nov 20, 2017
- 4 min
The value of the Exchange Market
With successful RPG games reaching the 3 to 4, and even the 5 year lives ops mark, designers are left with not much to evolve their system t
3
- Nov 19, 2017
- 2 min
A Trendy Facebook Marketing Technique: Emoji
Emoji’s has been a trendy topic for a lot of online marketers looking to get a bit of attention that clutters the every day user. Each ad,
3
- Oct 20, 2017
- 3 min
Facebook Instant Games Initiative
On May 10, 2017, Facebook released their mobile gaming platform, Facebook Instant Games. This will be Facebook’s first? proper attempt at p
1
- Oct 17, 2017
- 3 min
How Captain Tsubasa’s Tatakae Dream Team incorporates skills into their gacha
Captain Tsubasa Tatakae Dream Team (キャプテン翼 ～たたかえドリームチーム～) was released back in June of 2017 and ever since its release it’s been hovering i
4
- Oct 14, 2017
- 2 min
Lineage II Revolution: The first viable auto play MMO
As auto play become a norm in any mobile rpg game, Netmarble has taken Lineage II Revolution to the next level and made the entire mobile MM
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- Oct 7, 2017
- 2 min
Retention Based Gacha System
Gacha is a monetization model that has withstanded the test of time and probably will continue to do so, the way the mobile game designs are
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