Product Updates and Scalability
Sacrificing long term gains for short term profits is only recommended for special occasions, I would get into this in another post but a ‘
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THE CASUAL
META
PRODUCT MANAGING MOBILE APPS
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- Jul 13, 2020
- 3 min
Conversion vs Re-Conversion Strategy
Customer acquisition / oriented publishing technique has been a growing trend in the mobile app space and understanding how to re-convert yo
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- Jul 6, 2020
- 4 min
Structuring your team for game structure success
Game development has been quite the wild wild west for the past 2 decades as new emerging markets have popped up everywhere giving designers
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- Jun 15, 2020
- 3 min
The power of the Indicator
This is a feature that is considered so minimal but goes such a long way with the presentation of your game. As games get more and more int
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- Jun 8, 2020
- 2 min
How Pooled Leaderboards can take your Revenue Further
Having a compelling competitive piece in your game will take your game to newer heights. A leaderboard system is a tried and tested system
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- May 25, 2020
- 4 min
The Power of Cost Obfuscation
Data Obfuscation is an interesting tactic that product managers and designers can use to confuse users on the ‘actual’ value of the product,
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- May 4, 2020
- 3 min
How Engagement Design can increase your bottom line
Keeping your player base engaged in your game as long as possible has always led to a positive bottom line. Many look at how players are e
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- Apr 20, 2020
- 5 min
Horizontal Progression Options to maximize your in-game assets
Horizontal Progression is the concept of pushing players to use 1 of many different types of progression systems that require a different me
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- Apr 6, 2020
- 2 min
Approaching your Login Bonus Design
As the gaming market gets more and more saturated providing effective means to keep players coming back or engaging in your game longer will
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- Mar 23, 2020
- 2 min
IAP Price Discrimination with the Big Mac Index
Although i am not a supporter of fast food with what is going on it the food industry but the Big Mac Index is a very useful tool to underst
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- Mar 8, 2020
- 3 min
Will CLTV be the new Norm?
I don’t dare to talk about Predictive LTV as many different companies use different models and the market and you game changes too much to a
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- Mar 1, 2020
- 3 min
Planning your MVP: How to prioritize your feature set
This is Part 1 of a new installment called, planning out your MVP (Minimum Viable Product) and today i would like to discuss about choosing
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- Feb 23, 2020
- 2 min
eCPI vs CPI strategy
CPI is a common term that is used in the Publishing space which stands for “Cost Per Install” , this is a universally established Metric and
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- Feb 16, 2020
- 3 min
THE REALITY OF THE $35 CUSTOMER ACQUISITION COST
Performance Marketing has evolved in the past few years
to the point where testing is essentially the norm for any app you make. Google su
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- Feb 10, 2020
- 3 min
PUBLISHING FUNNEL (Part II) - Performance Marketing
This is the second installment of the Publishing funnel and in this post we talk about Performance marketing
Remember the days when “organi
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- Jan 30, 2020
- 3 min
THE PUBLISHING FUNNEL: What you need to know
As advanced analytics shapes the world on how people engage in products today, or the flip side? Either or, many product managers and Busi
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- Oct 24, 2019
- 4 min
The Innovation of Gacha: Merge EVO
Since my absence, a lot has changed in the mobile gaming space, and i’m going to quickly jump in and discuss a trend that’s developing among
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- Jun 7, 2019
- 2 min
Casually Discussing Gacha Drop Design
Gacha or Loot box mechanics is a system that is very common in most free to play games. The ability to create the illusion of the optics of
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- May 20, 2019
- 5 min
Key Meta System you don't want to mess up
Advance analytics has brought in a wave of new game systems and ideas on how to retain, monetize, socialize users in the game space. With s
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- May 5, 2019
- 3 min
ASO
ASO maybe be single handedly the best way to optimize your organics without spending a penny. ASO (App Store Optimization) is a concept a
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