THE CASUAL
META

Sacrificing long term gains for short term profits is only recommended for special occasions, I would get into this in another post but a ‘

Customer acquisition / oriented publishing technique has been a growing trend in the mobile app space and understanding how to re-convert yo

Game development has been quite the wild wild west for the past 2 decades as new emerging markets have popped up everywhere giving designers

This is a feature that is considered so minimal but goes such a long way with the presentation of your game. As games get more and more int

Having a compelling competitive piece in your game will take your game to newer heights. A leaderboard system is a tried and tested system

Data Obfuscation is an interesting tactic that product managers and designers can use to confuse users on the ‘actual’ value of the product,

Keeping your player base engaged in your game as long as possible has always led to a positive bottom line. Many look at how players are e

Horizontal Progression is the concept of pushing players to use 1 of many different types of progression systems that require a different me

As the gaming market gets more and more saturated providing effective means to keep players coming back or engaging in your game longer will

Although i am not a supporter of fast food with what is going on it the food industry but the Big Mac Index is a very useful tool to underst

I don’t dare to talk about Predictive LTV as many different companies use different models and the market and you game changes too much to a

This is Part 1 of a new installment called, planning out your MVP (Minimum Viable Product) and today i would like to discuss about choosing

CPI is a common term that is used in the Publishing space which stands for “Cost Per Install” , this is a universally established Metric and

Performance Marketing has evolved in the past few years to the point where testing is essentially the norm for any app you make. Google su

This is the second installment of the Publishing funnel and in this post we talk about Performance marketing Remember the days when “organi

As advanced analytics shapes the world on how people engage in products today, or the flip side? Either or, many product managers and Busi

Since my absence, a lot has changed in the mobile gaming space, and i’m going to quickly jump in and discuss a trend that’s developing among

Gacha or Loot box mechanics is a system that is very common in most free to play games. The ability to create the illusion of the optics of

Advance analytics has brought in a wave of new game systems and ideas on how to retain, monetize, socialize users in the game space. With s

ASO maybe be single handedly the best way to optimize your organics without spending a penny. ASO (App Store Optimization) is a concept a